You belonG here

Long-time partner Pepsico asked us to create a piece of media that encouraged employees with disabilities at PepsiCo to come forward and disclose their disabilities.This was essential for the company to develop better spaces and processes so that anyone, regardless of disability, could access whatever they needed to perform their best work.

The real challenge, however, lay in addressing the fact that many individuals with disabilities are hesitant to disclose their status due to fears of alienation or the stigmas associated with disabilities.

Together with the PepsiCo team, we conceived the idea of producing a documentary that would present an emotional, human-centric narrative from the perspective of a PepsiCo employee with a disability. 

The reason being that this story HAD to be told by someone who embodies what it means to “raise their hand,” and all the good and the bad and the uncomfortable and the beautiful that comes with doing so.We had the profound luck of having that someone be Dustin Maynard, a Supply Chain Planning Associate at the Indianapolis Gatorade plant. 

Dustin is deaf…and a force of nature. His story, his personality and his mission were beyond infectious and jumped off the screen.

Together with the PepsiCo team, we conceived the idea of producing a documentary that would present an emotional, human-centric narrative from the perspective of a PepsiCo employee with a disability. 

The reason being that this story HAD to be told by someone who embodies what it means to “raise their hand,” and all the good and the bad and the uncomfortable and the beautiful that comes with doing so.We had the profound luck of having that someone be Dustin Maynard, a Supply Chain Planning Associate at the Indianapolis Gatorade plant. 

Dustin is deaf…and a force of nature. His story, his personality and his mission were beyond infectious and jumped off the screen.

Cast: Dustin Maynard, Mia Maynard, Gina Clevenger, Kelvin Burnett, Jake Livingston, Chuck Edel

Director - Jero Villar Uribe

Cinematography - Alex Agnant

Cam Op - Alex Sharon

Gaffer - Nick Kartes

Key Grip - Dominic Espinoza

Sound - Nathan Kane

Co-Producer - Nick Marshall

Editor - Lizzie Minges

Post Sound - Lucas Sanoff

Color - Leo Fallas

Client: Pepsico

Created by Edgar Marmen ⁠

Producers- Jacqueline Rotunno⁠, Aom Capo

Executive Producers - Kevin Fitzpatrick, Josh Oshinsky, Jessica Mckenzie, Gabe Munitz-Alessio